HELPING A PHYSICIAN EXECUTIVE EMBRACE A NEW ROLE

Client’s Challenge:

The physician founder of a rapidly growing, venture-funded technology company in the healthcare space was having difficulty transitioning from her role as Founder/CEO 0f a start-up to CMO of an emerging growth company. Although she had done a terrific job of launching the start-up to the point of funding, she did not have the experience to take the company to the next level and was struggling in her efforts to let go of her old responsibilities so that she could fit in with the new team and contribute her unique skillset in a different way.

Jane’s Solution:

As a physician entrepreneur herself, Jane understood the challenges this physician was facing. Jane worked with the leader to clarify her new role and develop trust in her colleagues. She helped the leader understand that her command and control, action-oriented style that had worked well for her in the life or death situations she encountered as a clinician, was ineffective in her role on the executive team. Jane helped the leader build skills in listening, delegating, collaboration, and prioritization so she could focus on the CMO role that she was uniquely qualified to fill. Within a short period of time, her teammates noticed a considerable shift as she embraced her role as CMO and became a valuable thought partner.